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The Role of Storytelling in Effective Marketing
Human beings have been sharing stories since the dawn of time. It’s the way we connect with each other. Stories that create a heart connection are the most successful – when we can imagine ourselves...
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3 Terrific Resources to Learn More about Content Marketing
Most marketers in the K-12 education industry have now at least heard the term content marketing. Many educational publishers have been doing content marketing for a long time – telling success...
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Grow Your Business with Online Professional Learning Communities
K-12 educators receive encouragement from their school districts to seek out online professional development opportunities. There they can form professional learning communities (PLCs) or a...
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Why Content is the Secret Sauce in Your Marketing Mix
When developing a marketing mix for a new campaign, not only do we need to ensure that each channel's tactics complements the others, but they also need to stand on their own to move the prospect...
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Case Study Must Haves for K-12 Solutions
One of the most common ways to demonstrate product efficacy or to tell a product story in the K-12 industry is through a case study or a customer success story. Case studies are an important...
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Content Marketing IS Real Writing
As long as I can remember, I've wanted to be a writer. From the time I knew what a writer was, I've wanted to be one. In those long ago days when I wanted to be able to create the kind of adventures I...
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Do You Know the Difference Between Content Marketing v. Inbound Marketing?
As the terms "content marketing" and "inbound marketing" gain greater traction, it's important to note the ways they are the same and different from previous types of marketing and how they relate to...
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The #1 Blogging Mistake and How to Fix It
It's easy to do. We're all so busy in "regular" times that when we hit "extraordinary" times, our too-full schedules quickly come unraveled. I'm no different, which is why it's been since late May...
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Insights from ‘The Zen of Social Media Marketing’ Guru Shama Hyder Kabani-a...
Right at the outset in the book’s introduction, Kabani points out the primary difficulty marketers have with social media. Their challenge is that they’re trying to apply traditional marketing rules...
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3 Ways to Optimize Your Investment of Time in Social Media
One of the biggest objections to launching a social media plan is concern about the investment of time and money. Straightforward social media plans do not have to cost a lot of money. You can...
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3 Reasons to Use Twitter in Your Educational Marketing
Most companies use Twitter the same way they use advertising – as a one-way communication blast. Although it is easy to set up and manage your Twitter account this way, it is limiting and off-putting...
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The Problem with Blogging
There's no point in beating around the bush. The main problem with blogs is that they're hard to maintain. After the first few months, you begin to understand that like anything else, it's work. And...
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